Core responsibilities

Acting as the SEO expert you will be responsible for:

· Managing SEO strategies end-to-end (research, implementation & reporting)

· Performing ongoing keyword research and optimisation

· Optimising backend meta information for website

· Optimising landing pages for search engines and user experience

• Conduct technical SEO audits, identifying issues & fixing them
• Develop and implement successful link building strategies
• Research and Analyze competitor advertising links
• To ensure SEO best practices are properly implemented on all newly developed websites
• Monitor daily performance metrics to understand SEO strategy performance
• Write compelling and high-quality website content, including blog posts and Products descriptions
• Update content and website links for maximum optimisation and search engine rankings
• Analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Perform ongoing keyword discovery, expansion and optimization
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Advanced on-page SEO and off-site content marketing

What do we expect from you

• Proven SEO background, minimum of 5 years experience in a similar role
• To meet client goals and retain client accounts and keep regular contact with clients via email and phone.
• Takes ownership in getting any issues resolved
• Ability to give effective constructive feedback to team members and other staff whenever required.
• Good knowledge of HTML, CSS, PHP and on-site and off-site optimisation is expected together with web
• Maintain day-to-day contact with higher management team providing them bi-weekly reporting on all assigned projects
• Create an environment encouraging open communication, teamwork, trust and creative thinking