App Marketing Associate
Vyro
- Lahore, Punjab
- Permanent
- Full-time
- Conduct in-depth keyword research and analysis to identify relevant and high-performing keywords for app store optimisation.
- Optimise app store listings, including app titles, descriptions, keywords, and screenshots, to improve search rankings and click-through rates.
- Collaborate with the marketing and design teams to create compelling app store assets, including icons, screenshots, and promotional graphics.
- Conduct A/B testing and experiments to optimize app store conversion rates and identify areas for improvement.
- Stay informed about competitors' app store strategies and industry benchmarks to identify opportunities for differentiation and improvement.
- Bachelor's degree in Computer Science or a related field.
- 1-2 yrs of relevant experience.
- Strong understanding of app store algorithms, ranking factors, and best practices for optimising app store listings.
- Excellent design/aesthetic skills, knowledge of design tools are a plus
- Solid analytical and research skills and ability to derive actionable insights from data.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think strategically and experiment with new ASO techniques.
- Detail-oriented and strong organisational skills to manage multiple app store optimisation projects simultaneously.
- Self-motivated and able to work independently, as well as collaborate effectively within a team.